A target audience is the specific group of people most likely to be interested in and benefit from your product, service, or message. It is a defined subset of your broader target market—whereas a target market represents everyone who might use your product (e.g., “people who wear running shoes”), your target audience is the specific group you are actively crafting campaigns for at any given time (e.g., “marathon runners looking for lightweight trail shoes in Boston”).
Identifying exactly who this audience is serves as the foundation for all effective marketing and branding. Why Knowing Your Target Audience Matters How to Identify Your Target Audience in 5 steps – Adobe
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