target audience

A target audience is the specific group of consumers most likely to buy your product, use your service, or respond to your messaging. Instead of trying to speak to everyone, businesses define this core group to build more efficient, personalized, and high-return marketing campaigns. Target Audience vs. Target Market

Target Market: The broad, overall group of consumers a business intends to serve (e.g., all marathon runners).

Target Audience: A narrower, highly specific subset within that market that receives a particular ad or campaign (e.g., runners registered specifically for the Boston Marathon). The 4 Pillars of Audience Segmentation

To pinpoint your target audience, you must group individuals using specific categories of data: How to Identify Your Target Audience in 5 steps – Adobe